Privacy policy
Last updated: October 30, 2026
This policy explains how Trend Tulip ("we", "us") collects, uses and protects information when you visit www.trendtulip.com (the "Site"). We serve readers in the United States and the United Kingdom, and this policy is written with UK GDPR, the EU GDPR and US state privacy laws (including the California Consumer Privacy Act, as amended by the CPRA) in mind.
Information we collect
- Information you give us: your email address when you join the newsletter, and your name, email and message when you contact us or submit a room photo.
- Information collected automatically: device and browser type, pages visited, referring site, approximate location (from IP address) and similar usage data, collected through cookies and similar technologies.
- Preferences stored on your device: your theme, US/UK region, saved ideas, poll votes and cookie choices are stored in your own browser's local storage and are not sent to us.
How we use information
- To run, maintain and improve the Site
- To send the newsletter you signed up for (you can unsubscribe at any time)
- To reply to messages and review room submissions
- To measure how the Site is used (Google Analytics)
- To show advertising that keeps the Site free (Google AdSense)
Advertising and Google AdSense
We use Google AdSense to show ads. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites on the internet.
You can opt out of personalised advertising by visiting Google Ads Settings, or opt out of some third-party vendors' use of cookies for personalised advertising at aboutads.info (US) or youronlinechoices.eu (UK and EU). Learn more about how Google uses information from sites that use its services.
Analytics
We use Google Analytics 4 to understand which pages are popular and how people find us. In the UK and EEA, analytics cookies are only set after you consent.
Affiliate links
Some links are affiliate links (for example Amazon Associates). When you click one, the retailer may set a cookie to record that you came from our Site. See our affiliate disclosure.
Legal bases (UK and EEA visitors)
We rely on your consent for advertising and analytics cookies and for the newsletter; on our legitimate interests to run and secure the Site and answer messages; and on legal obligations where they apply. You can withdraw consent at any time using Cookie settings in the footer.
Your rights
UK and EEA: you have the right to access, correct, delete, restrict or object to the processing of your personal data, the right to data portability and the right to complain to a supervisory authority (in the UK, the Information Commissioner's Office, ico.org.uk).
United States: depending on your state, you may have the right to know what personal information we collect, to delete or correct it, and to opt out of the "sale" or "sharing" of personal information for targeted advertising. Use the Do not sell or share my personal information link in the footer, or contact us. We honour Global Privacy Control signals. We do not sell personal information for money.
Children
The Site is intended for adults and is not directed at children under 13 (or under 16 in the UK and EEA). We do not knowingly collect their personal information.
Data retention and security
We keep newsletter data until you unsubscribe and messages for as long as needed to respond. We use reputable service providers and reasonable security measures, but no method of transmission over the internet is completely secure.
Service providers
We share data only with providers that help us run the Site, such as our hosting provider, email newsletter service, form service, Google (Analytics and AdSense) and affiliate networks. Some are based outside the UK; where data is transferred internationally we rely on appropriate safeguards.
Changes
We may update this policy. The "last updated" date above shows the latest version.
Contact
Questions or requests: hello@trendtulip.com.